How your customers currently search, choose and decide, does that sound familiar?

Discover the 5 phases that the customer navigates before deciding to purchase a product or service, and how TRIKOMER will assist you

First mandatory search

84% of internet users conduct discovery searches through Google: “Alcorcón tyre workshop”, “Hair removal Málaga”… instead of a specific establishment.

Did you know…?

The Google business profile, (formerly known as: GMB), is one of the first things they will see. Between 10 and 30 more views than a website. It’s a direct access to your business!

Trikomer will help your business rank among the top search results!

Google reviews matter

The Google business listing is one of the key points in local SEO, and the number of reviews and average rating is crucial for gaining visibility and positioning.

Did you know…?

Over 90% of users lose interest in businesses with an average rating below 3.9/5!

Trikomer will help you gain more reviews on your Google business listing!

Actions on Google business listing

By appearing in the top search results on Google, businesses have a 90% higher chance of being chosen by customers.

Did you know…?

After choosing a business with a good average rating, over 96% of users take a direct action, such as making a phone call, finding directions to the establishment, viewing what is offered, or accessing the website directly!

Trikomer will help you gain direct actions, measure them, and manage them!

Searches in organic Google results

Also important for users in their direct or discovery searches are the organic results from the search engine.

Did you know…?

The greater the number of links ranked among the top search results, the higher the probability of gaining traffic to the website. Additionally, according to Google, enriched content increases the CTR rate by up to 17%.

Trikomer will help you position a large number of links with enriched content in the search results!

Purchase decision: Website and/or visit to establishment

Once the customer accesses the company’s website, it is the decisive moment to either proceed or abandon it, depending on various factors, including whether they find the service or offer they are looking for, while also generating trust.

Did you know that…?

The customer demands direct references to help them make their decision, and more than 70% of them decide to purchase or visit the establishment after reading reviews from other consumers who have already been to the establishment or purchased online.

Trikomer will help you build credibility through your website, and gain trust even before the customer visits your establishment!